Harpers Ferry Social Media Campaign
To entice our target audience, baby boomers, to visit Harpers Ferry I created a social media campaign with my partners Anna Bradshaw and Ryan Mckenna. We centered our campaign around a promotional Bon Jovi concert at Harpers Ferry to remind the baby boomers about their youth and simpler times. I created Facebook mockups for this campaign.
Problem
Harpers Ferry wanted to increase attendance at their Park
Assignment
Come up with a series of social media advertisements to bring the target audience (baby boomers) to Harpers Ferry
DESIGN
We designed interactive posts inviting baby boomers to attend a Bon Jovi concert at Harpers Ferry
Solution
Our Instagram, Facebook and Twitter posts invited Baby Boomers to enjoy a simpler time in life by attending the Bon Jovi concert at Harpers Ferry
Instagram Posts Created by Anna Bradshaw
Twitter Posts Created by Ryan Mckenna
Creative Brief and Rationale
